Management books take up hundreds of pages and thousands of words building a case with which to support the author’s hypothesis. There’s an enormous amount of padding out of case studies and other people’s research involved. Dry academic subjects are enlivened with witty prose. You often reach the end and think “Damn right! But didn’t we already know that?”

And you know what? You’re right. We do know this stuff. Intuitively. But it’s conditioned out of us. The more we progress, the more responsibility and accountability we take and are given the more we unlearn the simple truths about being an effective leader of people. Ever wondered why CEOs invite other people to the annual conference to offer motivational speeches? Why those same CEOs are not motivational and inspiring enough in and of themselves? It’s because they fail to consistently demonstrate the most simple principles of leadership.

All of those…

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